I lived most of my teen years during the 1980s, which is to say I pretty much grew up during the 80s. Musically speaking, I’ll always think of this as the video era: the MTV generation, the time when image—specifically, what a band or artist looked like and how they presented their music in videos—meant the difference between success and failure. Yes, it was a time of glorious excess.
Because of the reliance on videos, I’m sure some music became popular that never would have gained an audience without the visuals, and probably as a result of poor video choices, some artists failed whose music deserved a better fate. MTV promoted the airing of a new video by a big-name band for weeks ahead of its debut, much like movie releases. Some of the best videos were high-quality mini-movies, with intriguing storylines, special effects, and large casts.
And then that fad faded. MTV got into broadcasting all sorts of content besides music videos. No one really seems to spend much time on videos anymore.
So imagine my surprise when I came upon a music video made just a couple of years ago that took me back to the halcyon days of music videos. Continue reading